It’s done eventually. After many months of hard work - especially from the project team - we were able to relaunch our website yesterday morning. It’s totally new, different and - of course - very cool.
There are still a few bugs that need to be fixed within the next coupld of days but it general it’s good for shopping already. Feel free to let us know what you think about it and where we could do (even) better.
it’s quite calm in the HQ right now. there might be a new website coming or something..
For what is a man, what has he got?
If not himself, then he has naught.
To say the things he truly feels;
And not the words of one who kneels.
The record shows I took the blows -
And did it my way!
What I’m listening to: not hard to guess
Something new from Google AdWords.
It’s now possible not only to set your maxium bid for each keyword but your preferred average cost per click. Through some kind of bid management Google places your ad in a range of positions according to your preffered average click price.
Preferred cost bidding is an advanced bidding option available for keyword- and site-targeted campaigns. If you identify with the following goals, preferred cost bidding may be the right bidding strategy for you.
* I know how much each click or impression on my ad is worth to my business. (Learn more about determining the worth of clicks or impressions.)
* I would rather target an average cost per click or thousand impressions, rather than specifying the most that I am willing to pay.
* I want my AdWords advertising costs to be more consistent, rather than changing from day to day.
* I do not want to constantly monitor and adjust my bid settings. Within the budget that I set, I want Google to take care of my individual keyword or site bids.
Recently I’ve found this old but pretty cool Wordpress plugin. It creates an individual meta description tag for each post and page. In order to avoid supplemental hell it’s important to assign unique description tags to every page on your website.
It’s also really simple to install: upload the .php file to your plugin folder, activate the plugin and delete the previously used meta tag from your header.php. Done.